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[audio length: 0:34:07]recording commences: evan carmichael:he's an american motivational speaker, personal financeinstructor and self-help author. he became well known from his infomercials and self-helpbooks. in 2013, forbes estimated his net worth at 480 million dollars. he's tony robbins,and here are his top ten rules for success. tony robbins:ultimately, if you're going to have lasting change in anything, you're really talkingabout just raising your standards. i mean, i always tell people; if you want to knowhow to change your life, i'll give it to you in three words, boring as it sounds, "raiseyour standards." now, what does that mean,

corny as it sounds, "raise your standards"?"well, thank you for the breakthrough thought, tony. i'm glad i wasted my time watching thislittle email with you." think about it. lasting change is differentthan a goal. you don't always get your goals, but you always get your standards. maybe what'llhelp you is to think about it this way. i try to explain standards to people with adifferent set of words. think of it as everybody in life gets their "musts." they don't gettheir "shoulds." think about it. most people have a list of"shoulds"; don't they? don't you have a list of "shoulds," things you should do, you shouldfollow through on? "i should lose some weight." "i should work out more." "i should make morecalls." "i should respond more rapidly to

my email," whatever. "i should get into theoffice earlier." "i should be more confident." whatever your "should" list, people love tohave their "should" list be met, but it's like new year's resolutions. if it does, it'sreally exciting. if it doesn't, which is most of the time, it's a little disappointing,but you kind of know it's not going to happen. when you decide something is a "must" foryou, an absolute "must," when you cut off any possible... you say, "i'm going to finda way, or i'm going to make the way." human beings, when they resolve things, when theymake a real resolution inside themselves, which is they raise the standard and theymake it a "must," they find the way. think about it in your own life. haven't youhad some area of your life where you raised

your standard, and your life has never beenthe same? maybe, at one time in your life, you smoked cigarettes. or you did something,and you did it for years. you kept trying to change it, trying to change it and kepttelling yourself, "i should." then, one day, something happened. something just clickedyou over. something took you over that tipping point, and inside yourself, you said, "nomore." that was a very, very different experience; wasn't it?something inside of you shifted. what was a "should" became a "must," and you've nevergone back. is there an area like that in your life that you can think of? again, did youever smoke cigarettes? did you ever eat a certain way, drink a certain form of alcoholand then finally say, "no more," and you just

don't go back? notice this; it doesn't reallytake any willpower, anymore, because somewhere, when we make this click, when we make somethinga "must," we attach ourselves to it. it becomes part of our identity.one thing i've learned, in the last, gosh, 33 years of work on people from, now, over100 countries, four million people, is human beings absolutely follow through on who theybelieve they are. if you said to me, "well, i'm really going to work hard to stop smoking,but i've been a smoker my whole life. i am a smoker," i know your days are numbered.you're going to be back smoking cigarettes, again, because we all act consistent withwho we believe we are. i tell people the strongest force in the wholehuman personality is this need to stay consistent

with how we define ourselves. if you defineyourself as somebody who is really conservative, you're not going to be crazy and act nuts,unless you're really drunk or something. then you can say it's the alcohol, when it's reallyjust you finally getting permission to be yourself. the alcohol is your excuse. if you'rea really crazy person, you act crazy, outrageous, playful. you don't act conservative becauseit's not who you are. very often people say, "well, i can't do that.i'm not that kind of person." i always say to people, "really? when did you define yourself?i mean, really, how many years ago did you come up with what you could and couldn't doin your life? how many years ago?" most people, if they really look at how they're livingtheir life today, it's based on a set of standards,

a set of beliefs that they made choices about10, 20, 30 or more years ago. very often, we made decisions in our youth, or very young,about what to believe, about what we were capable of, about who we are as a person,and that becomes the glass ceiling, if you will, that controls us.there is a corny metaphor, but it's true. i remember, one time, i was with my familyat the circus. there was a person there, and they had this big, giant elephant. you lookat this elephant. they take this little rope, put it around the elephant's neck, and theydrive this stake into the ground. i mean, you look at this, and you know that elephantcould rip down the entire tent with almost no effort. yet, the elephant doesn't struggle,doesn't try. why? because the elephant's conditioned.

they could take that elephant and conditionthe elephant when it's a baby elephant. that's how they train them. when it's a little babyelephant and it doesn't have the power, yet, they put a big rope around it, and they drivethis huge stake in the ground. the elephant fights and fights and fights. one day, finally,that elephant decides, "i'm not capable of pulling this out." once that becomes the definitionof an identity of anyone - an elephant, in this case - they don't even try, anymore."it's just who i am. that's how it is. that's just the way it is in my life."i'd like to ask you to take a look at any place you've got a limitation and ask yourself,"when did i decide to accept that limitation?" you may not even see it as a limitation. youmight see it as, just, "that's who i am."

so often, in our lives, we've adapted to bea certain way, so that we don't fail or so that people will like us or respect us. it'snot necessarily who we are. joy comes when you're spontaneous. it's reallyhard to be truly happy when you're not being yourself, and most of us have no clue whowe are. a big part of my work - if you've ever been to event, you know - is to get peopleto do things spontaneously, without thinking, because that's when the real you shows up.that's when the energy comes alive. when you do that, when you start to connect your truenature, suddenly, there's energy available for you to set a higher standard for whatyou want in your life. that's what this is really all about.when i talk about "standards" or i talk about

"shoulds" versus "musts," think about yourown life. i know there have been areas in your life where, at some point in time, youjust shifted. you raised the standard, and your life changed because whatever peoplehave their identity attached to, they live. we live who we believe we are. that's justhow it works. i'll give you an example. look at your physicalbody. your physical body, today, is an absolute reflection of only one thing. not your goals,not your desires, but your standards, the identity you have for yourself. if your standardis you're an athlete, then there's a certain amount of strength, a muscle tone, an energythat's available in your body, on a regular basis, because that's who you are. you dowhatever is necessary to maintain that identity.

again, the strongest force in the human personalityis this need to stay consistent with how we define ourselves because if you don't knowwho you are, you wouldn't know how to act. once you lock in on that identity, your brainfinds a way to keep you there. if you say, "man, i'm overweight. i've always been overweight.i'm big-boned" and that's the story you've got, then you're going to always find a wayto get back there. that's your settling point. that's your identity. that's where thingslock in. if you see somebody who's in really greatshape, you ask them, "do you work out?" you know the answer, "yes." "how often?" they'lltell you, "three times," "four times," "five times a week," whatever. in a seminar, i'llask people, "who, here, works out at least

five days a week? stand up." you look aroundthat room, and you know that they work out five times a week because you can see theirbody. you don't just get a result without some kind of action, without some form ofritual; "ritual," meaning actions you do consistently. now, do you believe those people that areout there, working out five days a week, do they have more time than you do or i haveor anybody else? of course not. is their life less busy? of course not. it's just a "must"for them. they must work out that way. they've made that turn, and their life changed. i'mnot saying you have to work out five days a week. i'm just saying, whatever you reallywant, "wants" don't get met consistently; "standards" do. whatever you identify, "thisis who i am."

it's not so much about changing your identity,as it is expanding it; deciding that, instead of your goal is to lose 10 pounds, which isnot compelling, what if your vision was to "get back to my fighting weight"? "this year,""this month," "this next 90 days, i'm going to transform my body. i'm going to take ona new challenge. i'm going to find some technique or strategy. there's a million of them - thatcan reframe myself." or, "i want to feel younger, stronger, more vibrant than ever before. hereare my reasons. i want the energy to really make my life work because it's tough out there,and i want to be stronger than i've ever been before. i want to go in front of the mirror,and if i'm naked, not want to laugh. i want to look there and take a good look, and go,'yeah. i'm proud of whatever i see there.'"

whatever it takes. something is going to makeyou laugh, smile. something is going to tease yourself, but something is going to move youto another level. if you identify yourself in a new way, you own that every day and thatbecomes the standard of how you live, you'll find a way to make that standard real.money is the same way. think about it. it doesn't matter what's happening "in the marketplace."people that make money find a way to make money, no matter what; don't they? i mean,most people's standard is to pay their bills, so that's what most people find a way to do.even when economic times get tough, most people, if that's their absolute standard, they finda way. some people's standard is to pay their billsmost of the time, and so, most of the time,

they do. some people's standard is not justto pay their bills, but to take care of their family and maybe even some of their friends.they find a way. in fact, some people may be in a family where, if they don't have enoughmoney... they barely have money to pay their bills. they worked their guts out, and thensomebody - their mother, their father or somebody else, their sister - gets ill. there's notenough money to take care of it. nobody else has money in the family. they don't, either,but they find a way to get that money and take care of their mother or father, don'tthey, and pay their bills. they never could do it before. why? the situation made themraise their own standard. not everybody does that. somebody else in the family might havemoney and still not take care of their mother.

it all comes down to the inner game, my friends.changing your life is a change in the inner game. the outside world, you can't control,but you have absolute control over this one, if you learn the dynamics of what shapes you.identity is one of those simple, clear, fundamental basics that if you start to shift it, everythingelse will shift in your life, as well. somebody will, by the way, have to have morethan enough money to do what they want, when they want, where they want, with whomeverthey want, contribute the way they want. if that's their "must," they find a way. i knowthat sounds overly simplistic, but it's true. somebody once said you could take all themoney in the world out of the hands of everybody, out of all the wealthy people in the worldwho are really successful, give it to other

people. it wouldn't take too long; those peoplewould have it back in their hands. it's not because they're manipulative. it's becausethey have standard. some are manipulative. don't get me wrong, but they have a standardof what they're going to find a way to make happen. i'm just simply saying to you, takethose three magic words and live them. raise your standard.michael gerber, the guy that wrote the e-myth, talks about why so many businesses, youngbusinesses fail. one of the things he says is most people are not really entrepreneurs,but they think that's what they should be. they think that's the sexy thing, that's themost attractive thing, that's the best answer. what i say to you is you've got to separatethe vehicle from the outcome. what is it that's

going to truly fulfill you? what is it that'sgoing to give you that extraordinary life? what's going to make things magnificent, onyour terms, not somebody else's terms, not your father, your mother, your background?what is that, really? separate the vehicle. there are many waysto get to that vehicle, but i'm saying, sometimes you have to reevaluate what's going to reallymake you fulfilled. what is your gift? are you an artist? are you the talent that canproduce something no one else produces as a skill, a product, a service or some impact?are you incredibly good at management; you really know how to manage or lead people?are you an extraordinary entrepreneur that can take that gigantic gut-load of risk, createthe vision, attract the talent that you need,

the managers and leaders?you may have all three abilities, but which one really fulfills you the most, is goingto be the critical question. we tend to want to do them all, especially in a room likethis, because you're all overachievers; right? me, too. you say, "well, i can do all these."yes, you can, but what will it do to your quality of life? see, again, the secret isgoing to be this. what is an extraordinary life, on your terms, today?things, getting things is not going to make you happy. that's good news in a tough economy.it's a good reminder. it doesn't matter what you get. it doesn't matter whether it be moneyor opportunity. all those things might excite you for the moment. even a relationship, asmagnificent as it may be, might exciting for

a while, but if you don't keep growing, thatrelationship isn't going to stay exciting. the secret to real happiness is progress.progress equals happiness, and if we can make progress on a regular basis, we feel alive.that's why, at the beginning of the year, we get this thing like, "okay. i could havethis fresh start. i could really do what my soul desires. i could expand. i could grow.i could improve. i could change. or maybe, better than change, i could progress."see, think about that. progress has an aliveness to it; doesn't it? you don't have to workat changing. people say all the time, now, "well, i'm working on changing." don't worryabout it. you don't have to work on changing. change is automatic. your body is going tochange, whether you want it or not, as the

years go by. no matter how hard you work,there are going to be some changes going on there.the economy is going to change, no matter what you want it to do. the weather is goingto change. relationships are going to change. everything in life is always changing. wedon't have to work on change. change is automatic, but progress is not. if you want to make realprogress, then you really have to look at your life in a different way. you have tosay, "i have to take control of this process and not just hope it's going to work out,"like people do who make a resolution. treat people, at the end of the relationship,like it's the beginning, and there won't be an end. that's not just your intimate relationship.what if your customers... what if you fell

in love with your customers, with your clientsmore than your product, more than your company? if your entire life is about meeting theirneeds, if you would do what for your customers or clients, you would do what? if you lovedyour customers and clients; you'd do anything, guess what? they're going to love you.most people love their customers and clients as long as they buy from them, do what theywant, respond to them. if they don't, they go, "that's the end." you want clients forlife, not just customers, fall in love with them. it's a different focus; isn't it? it'sa different meaning, and that creates a different life because you make decisions differentlyfrom that place. what does it take to create world-class marketing?what is the unique selling proposition? what

is what we call "value-added marketing," vam?today, most people are sick and tired of advertising because where is it? everywhere.in fact, i have a question for you. how many of you, in this room, do not even see bannerads, anymore? literally, it's there, but you don't perceive it, like your brain literallywashes it out. raise your hand if that's true. keep your hands nice and high, and look aroundthe room right now. you'll see 98% of the people wash it out, so don't buy them, unlessyou're going to create something really unique. it's a total waste of your money and yourtime, in the world we're in today. today, what creates marketing is when youdon't just market, but you add value to people. you do something. you teach them. you givethem an insight. you give something valuable

that costs them nothing, and then they lookto you as an expert. they look to you as a person that adds value. they want you to supplythem more information, more experience, more products and more services.if you lend me this whole business about meeting your needs, you can run a successful business,but it'll be a job because you'll never be able to sell it. if it's just meeting yourneeds, it's not a system. it demands your attention, your connection. it's giving whatyou want. ultimately, it's not going to give somebody else what they want, so you can'tsell it. if you can't sell your business, if you don'thave an exit strategy, you have a job. i don't care how successful the business is. thatdoesn't mean you have to sell the business,

but one of the most important decisions youmake in business is, ultimately, "if i was going to sell this, if i chose to, i haveto know who would i sell this to, so that i have long-term value, not just an incomealong the way. i have this critical mass here. i have a multiple of my business."most people don't have a clear exit strategy. they think, "i'll come up with that someday."you have to start with that in the mind. that has to be part of your focus, if you're goingto be successful in your business. i can remember the gentleman who built caain hollywood. it was the largest, most successful agency; right? michael ovitz, remember thatname? he put together nike, coca-cola and these billion-dollar deals. eventually, michaelovitz went to go sell that business. he had

never thought through an exit strategy, andhe got almost nothing for it because the laws prevented him from selling it to a studio.he had to sell it to some of his employees for pennies on its real value. mike founda way to make money, later on, in another place, off of disney, but the bottom lineis the guy didn't have an exit strategy. it was brilliant. he made lots of money. in theend, didn't get the value. whenever people fail to achieve their goals,99.9% of the time, you ask them why and they'll tell you it's because of a lack of resources.that's what all these things are. "i didn't have the support," right? "i didn't have themoney." "we didn't have the time." "we didn't have this." "we didn't have that." there isa resource that people believe is missing,

and that resource belief structure then keepspeople from every being able to really lead because what leaders do is they find a wayto maximize whatever resources they have, as little as they may be. they don't believein limited resources. i'll give you an example. let's take a businessexample, to start with. in 1974, a guy named sam walton had built his little company up.he came up with an idea. he started with $20,000 in, i think, 1962, if i remember right. by1974, within 12 years, he had 78 stores, and you know how he did it? in the middle of thenight, he'd drive across the border, and he'd go and study other people's stores. he'd buyeverything the cheapest he could, in the middle of the night. he'd go to other people's stores.whatever was working, he figured out. success

leaves clues. he came back and did it in hisstore. whatever was working in any store, in any competitor, anywhere he could do it,he did it. he figured out how to maximize the little resources he had, his 20,000; built78 stores. if you read any of the people following him- the company had gone public in that year - they're all saying, "this is it. he's maximizedhis resources." he only had so much money. there are only so many cities that are goingto appeal to this "discounting" mentality; right? this is it. this is all he can do,and the word on wall street was "sell." now, what's interesting is, at that time,you look at sears and kmart, and they were gargantuan companies, weren't they; 20, 30,40, 50 times, 100 times his size or more,

probably? at that time, they were the leaders,and they knew what was going to happen. did things change; yes or no? did he suddenlyget mass amounts of capital? no. here's what they didn't understand? sam walton,now, or the walton organization, walmart, is the most successful retailing operationon earth. when you talk about bill gates being the richest man in the world, that's onlytrue because sam's fortune is divided amongst a bunch of different family members. you putthem together, they dwarf bill gates. sam walton did this. how did he do it? whatpeople underestimated is that this guy could go to 4,400 stores, do 250 billion. whereis kmart today? they've been shrinking. all of them have been shrinking, and he is thedominant force on earth.

here's the thing he understood; resourcesare interesting, but the ultimate resources are the feelings of emotion that make youresourceful. think of it this way; resourcefulness is the ultimate resource. what do i mean?what are the emotions that make all this possible? what's the fuel that takes an idea from beingin your head, where you, intellectually, know what to do?how many have had an idea, for example, it was a great idea; you're excited about it,and then you didn't do anything? then, one day, there you saw it, on the shelf. you sawit somewhere. someone stole your idea. how many have had this happen? say "aye"? [audiencesays "aye"] the only difference between you and that person was not that they had moreresources. they were more resourceful.

success and failure are not giant events.they don't just show up. you don't just suddenly became successful or suddenly have this cataclysmicevent that makes you fail. it may look that way, but failure comes from all the littlethings. it's failure to make the call. it's failure to check the books. it's failure tosay "i'm sorry." it's failure to push yourself to do things, physically, that you don't wantto do. all those little failures, day after day, come together until, one day, some cataclysmicevent happens, and you blame that. that event happened because you missed all the littlestuff. do you agree with me? success, by the way, is not some overnightevent. it's all these little things. success is having a vision. success is making it compelling.success is really seeing it and feeling it,

every day, with strong enough reasons. successis feeling the sense that "i'm here to grow, and i'm here to give something to the world,more than just myself." all the little stuff, that's where success comes from. in business,it comes from delivering more than anybody could imagine. all those little things addup, and people go, "wow. that's who i want to do business with." it's true in any areaof your life. leverage is critical. you know how i get somuch done? because i don't just get it done. i know the outcome. i know the purpose, andi look for leverage. leverage is different than delegation. what's the problem with delegation?delegation is you have all that needs to be done, so you give it to someone else. youtell them what needs to be done, and when

they don't do it, you're pissed off.leverage says, "i can move the biggest boulder in the world, with a little bit of effort.i have something i can do it with, but i'm still part of it." leverage is, if i'm goingto leverage something here with tom, i'm going to make sure tom understands the what? theoutcome. i want to make sure tom understands the...? the purpose, the why and the action.i might say to tom, "if you can get this done without this action or better action, go forit, baby, and i want to talk to you on this date. we have to promise that we're goingto check in before it's needed, so there are no surprises. if you're having problems, tom,come back to me because we're partners on this." that, i call "leverage."you know what i do when i have no time? there

is time. i just have to leverage it. you knowwhat i'm saying? you say, "i have no one to leverage it, too." shane, over here, right?i have all the stuff he wants to do; can't leverage it. shane's answer was hire somebody.then he thinks about what it's going to take, and goes, "$125,000, i can't do that now."he's getting caught up in one way to get the outcome. leverage. he goes through his list,and goes, "what if i go someone to do 20% of this stuff? i could spend 20 grand to getthat much freedom. i could pay for it times 10." hmm.if i'm really productive, my productivity should enhance the world. not only in my clientsand customers; but it should provide jobs for other people. if there's anything youhate to do, it's because you're either ineffective

at it or you don't think it's very important,but it is urgent. you need to hire somebody for those things, and ideally, somebody wholoves that job. you're never going to grow when your time is eaten up for activitiesthat aren't that important. activity without high levels of purpose is the drain of yourfortune. do it now. if you can't get it all now, doa part of it now. leverage is power. leverage is ultimate power.here's what i've created for me life, and anyone i know has succeeded. i'm a 17-year-oldkid from mezuzah, california, with no real education, other than self-education; withno background; with parents that did their best, all of them; with no money. i did onething. i love people, and i had a enormous

banana [sp? 0:24:10.8] made upon myself. isculpted my mind and my emotions to get me to do whatever it would take to achieve andto contribute, but to do that, i did it by using my body and changing my focus. i didit by putting myself in a peak physiology and using what i called "incantations." canyou train yourself to believe something; yes or no? [audience says "yes"] absolutely.how many of you ever made the fatal mistake of going to disneyland or disney world, andwhile you're there, made the fatal mistake of going to a ride called it's a small worldafter all? [laughter] what happens for about a week after you're out of that damn place?you're still singing this thing in your head, in 24 languages; right? well, let me tellyou something. how many of you have things,

when you want to go achieve them, and thispart of your voice goes, "it's not going to happen" or "forget it"? how many have a voicethat sometimes interrupts that good pattern? say "aye." [audience says "aye"] what youwant to do is train a new one. starting when i was 17, i started doing incantations,not affirmations. affirmation, you go, "i'm happy. i'm happy. i'm happy." what's the problem?you haven't changed your what? your what? physiology. if you don't change your physiology,you won't get anything. an incantation is not only you speak it, but you embody whatyou're saying with all the intensity you can. you do it with another repetitions that itsticks in your head. like it's a small world now, the conversation in your head is alwaysthe same, and it gives you want you want.

use your body and your voice.seventeen years ago, i started doing things. i was working for jim rohn, the speaker, andi was 17 years old. i had long hair; minestrone soup acne on my face. i was trying to callon bear stearns-type of people and convince them why they should go to this man's seminarand be more successful. i was driving a 1968 volkswagen that i had earned at $40 a week,as a janitor. the only way i did it was park far from the building and then go in. i lovedpeople, and i believed. when i put myself in state, i was able to influence people thatwere far more successful than i was at the time.i will do something that i still do backstage and i've done for 23 years because i don'thope i'm going to be in good state. i demand

it, so i do an incantation. using my wholebody, i'd say, "i no command my subconscious mind to direct me in helping as many peopleas possible today, to better their lives, by giving me the strength, the emotion, thepersuasion, the humor, the brevity, whatever it takes to show these people and get thesepeople to change their lives now." i would that, literally, driving in my volkswagento a meeting, in la, on a freeway for 40 minutes. people would look. i'm screaming at the topof my lungs, and they're going, "i know he's a serial killer. i know he is."by the time i entered that room... when two people meet, if there is rapport, the personwho is most certain will always influence the other person, and i was totally certain.they were trying to get revved up to certainty.

do you agree with this; yes or no? [audiencesays "yes"] i'd do another one because i was poor. i hadto change my mindset. i kept doing things, but i never got beyond it. i'd say, "god'swealth is circulating in my life. his wealth flows to me, in avalanches of abundance. allmy needs, desires and goals are met instantaneously by infinite intelligence. for i am one withgod, and god is everything." i would imagine the abundance in my life, and i would feelso grateful. a year later, i went from making $38,000 a year to making a million dollarsa year, in one year. evan carmichael:thank you so much for watching. i made this video because subash limbu and my cameraman,jason, asked me to. if there is a famous entrepreneur

that you want me to profile next, leave itin the comments below, and i'll see what i can do. i'd also love to know which of tonyrobbins top 10 rules was the most impactful on you. leave it in the comments, and i'lljoin the discussion. thank you so much for watching. continue to believe, and i'll seeyou soon. bonustony robbins: there's a man named ken blanchard who wrotethose books called the one minute manager books. he said something very early in mylife. he said, "tony," he said, "a business will always consume whatever's available."and, he said, "i see you're coming out with your first book." i was 24, it was unlimitedpower, and he goes, "you're coming out with

this book, i think it's going to be a bigsuccess. do not put that money in your business. take that money and put it into a separateinvestment account that nobody else touches. he said, i'm telling you the business willget all the benefit of all the media, of all the things that come to it, but the actualdollars of that should stay out." he said the same thing when i had an infomercial.he said, "take that money and put it aside." well it was one of the best pieces of advicei'd ever gotten in my entire life because i put it aside and there were times when thatmoney was needed. but, i was like putting it in a chapel, it was like putting it whereit was sacred money and it was not going to be touched. if someone came along and said,"you have no money for your business, but

guess what obama just raised the taxes 20%more for your business." you'd scream, you'd yell, you'd be upset and you'd pay it. so,why not put your family first? why not have a portion of what you own, or what you earn,i should say, for yours to keep. it doesn't go to kate spade, it doesn't go to wall street,it goes to your family. the way you do that is you tax yourself, it's a wealth tax. yougo, "that's my freedom fund." it comes off the top. the secret is automate it so youdon't see it, that's really the most important thing. very often you're getting what you're askingfor you're just not aware of how general you're asking. clarity is power. the more clear youare about exactly what it is you want, the

more your brain knows how to get there. yourbrain is a servomechanism. it's like a bomb. those bombs, those missiles, they have a servomechanism,so if the target moves, it knows what the target is and it follows it. your brain, whenyou condition it, knows exactly what to go for and it will find a way to get there. did you ever buy a certain outfit or a certaincar and suddenly see that car or outfit everywhere? how many of you have had that experience?say, "i". how come that car or outfit is everywhere? it always was everywhere, but now you noticeit and the reason is because there's a part of your brain called the reticular activatingsystem, the ras. that part of your brain determines what you notice and what you don't notice.your brain spends most of its time trying

to make sure you don't notice because you'llgo crazy if you notice everything. but, when you decide what's most importantto you, your brain goes after it. everyone i know who's successful, builds what i callan rpm plan. rpm is built on the metaphor that the way to get from where you are towhere you want to go the fastest is you've got to build power, like in a car, rpms. the"r" stands for, they know the result in the rafter, they know what they want precisely.if you don't know exactly what you want or if you let yourself get beyond that into somethinggeneral, you're not going to achieve it. clarity is power. you've got to know the specificresult you're after. what do you want. if you can't answer that question right now inpersonal life, in your body, in your relationships,

in your finances, in your spirituality, thenyou're not going to be as fulfilled as you want to be. here's my assignment for you, if you wantone. if you want to go from conversation to some action, here's a simple thing to do.what's an area in your life right now that you really want to improve? what's an areathat's important to improve? if you're body's great, how about your career? if your career'sgreat, how about your relationships? intimate ones especially. or, your kids. or, your relationshipwith your creator, your spiritual side of your life. or, is it your finances. figurean area that really matters, decide on that area.

number one: write down what your life is likein that area right now as specifically as possible. so, you might say, "well i'm 13.5pounds' overweight. you know, whatever the weight is, whatever the situation is. or,"my body fat's like this" or "i wake up exhausted in the morning." and you write the truth ofwhere you are right now, so you're real clear. or, i'm not in a relationship. i say i wanta relationship, but i'm not in one. i don't seem to find them; all the good ones seemto be gone is my belief. i really do want one, but i don't have it. whatever your definitionis, "i'm in a relationship and god i wish i wasn't in a relationship. i'm planning myescape." wherever you are. or, "i have a wonderful relationship, we love each other, but therejust isn't enough passion." just write the

truth of where you are. the area you wantto change, but write how it is. the second step is, and this is where you'vegot to be really honest with yourself, what are the rituals that have put there? because,whatever results you're getting, even if you don't like the results, there are some ritualsthat are putting you in that place. there are some rituals of what you eat or don'teat, how you move or don't move, how you sleep or don't sleep. there are some rituals inthe lack of variety or spice or energy or focus in an area. there's something you'redoing and it's usually not one thing, it's a bunch of little things that you kind ofdo consistently whenever you think about getting in a relationship, whenever you think aboutworking out, whenever you think about money,

you get yourself into a state of overwhelm.you start thinking about all of the things you can't control. just write down all ofthe rituals you have. here's the third step: what do you want? what'syour vision? be really specific. i want to be my fighting weight; i want to be the strongesti've ever felt. i want to be. . .i'm going to turn. . .whatever it is, be specific. last step number four: what are the ritualsthat will get you there? what would you need to do differently each morning if you weregoing be that kind of energy, that kind of strength? how often would you have to workout? what days would you work out? what time? a ritual is something you do consistently,usually at a specific time so it becomes automatic.

let me tell you something, will power doesn'tlast. but rituals can last a lifetime. i bet you have some rituals you have in your lifethat you've been doing for years, even though some of them don't serve you. i'm just saying,wake yourself up. if you want a new year and a new life, you don't have to start on januaryfirst, start today. start with this little video. just begin to see what happens andsee how easy it is to just to a few little rituals. don't do them all, just do two orthree new things. you know what happens? you'll get momentum, because once you disciplineyourself in one area of your life, you feel yourself doing it in other areas as well. i always say something that my original teachertaught me, i always remind people; there's

always two pains in life, there's the painof discipline or there's the pain of regret. discipline weighs ounces, as my friend jimrohn taught me, regret weighs tons. you don't want to have regret. so, right now, what doyou want to change, what's it really like, what are the rituals that got you there? thatwill take a little homework. if you're not sure, ask the people around you, they'll tellyou what your rituals are. what do i really want in depth, what are the rituals that willget me there and then get yourself to start a few of those actions and lock them in place. end of recording

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